Brand Assets

Resources for presenting the Hushcrasher brand consistently and professionally.

Our logo

Our full lockup comes in five variants. Use the one that gives the most contrast against your background.

Symbol

Use the symbol on its own only where the Hushcrasher name already appears, or where the brand is clearly established.

Colours

Red and cream carry the brand. The three accents are for charts and data visualisations.

Typography

Bayon

HUSHCRASHER

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Headings and display. Provided as Regular only.

Redaction

We're manic number-crunchers.

We're manic number-crunchers.

We're manic number-crunchers.

Accents and pull quotes. Ships as a degradation series (Redaction, 10, 20, 35, 50, 70 and 100) where higher numbers look more heavily printed and degraded. Shown here at Redaction, 35 and 100.

Both typefaces are licensed under the SIL Open Font License. Each bundle includes the OFL notice.

Using the Hushcrasher name

  • Write it as Hushcrasher. In all-caps settings, HUSHCRASHER.
  • Never Hush Crasher, HushCrasher or HUSH CRASHER.
  • Hushcrasher is a newsletter and research outfit about the video game industry. Referring to our work or quoting our analysis is welcome and needs no permission.

Guidelines

Do

  • Use the variant with the strongest contrast against your background.
  • Use the logo to link back to hushcrasher.com or to credit our research.
  • Scale the logo proportionally.

Don't

  • Recolour the logo, or use it in any colour outside the palette above.
  • Stretch, squash, rotate, outline, or add shadows, gradients or effects.
  • Place it on a busy photo or a low-contrast background.
  • Use our marks in a way that implies Hushcrasher endorses, sponsors or is affiliated with your product.

Need something else?

Grab the full asset folder, or get in touch for anything not covered here.